By Rebecca Sowell (Mock press release)
BOSTON — Black Bear Coffee is returning to its local Bostonian roots by offering a new beverage exclusively made for New Englanders. The Leprechaun Latte, a mint mocha latte with green whipped cream, will only be available in locations across New England during the month of March 2019.
For every Leprechaun Latte sold, Black Bear Coffee is donating ten cents of the proceeds to Bookworm Literacy Project, a charity dedicated to raising literacy rates in underdeveloped New England neighborhoods.
The Leprechaun Latte announcement sparked a buzz among Boston’s prominent coffee-drinking culture. The release marks the first time a major coffee brand crafted a beverage specifically for the New England market.
“I’ve been drinking Black Bear since I was a teenager in the ’70s,” said Louis Schrader, longtime Boston resident. “I thought I tried everything on the menu, so it was a nice surprise to hear that the company is creating something new.”
Black Bear Coffee began as a small coffeeshop in Beacon Hill in 1973 and quickly grew into one of the largest coffee chains in the world. The company is known for being the first coffee brand to popularize sweet and flavored brews, stepping away from typical black coffee. Black Bear Coffee has over 8,000 coffeeshop locations throughout the United States.
“We will never, ever forget our roots,” said Paul Vernon, CEO of Black Bear Coffee. “We owe so much to the New England community, so the Leprechaun Latte is our little way of saying thanks.”
Laurie Mitchell, head organizer of Bookworm Literacy Project, says that she is especially grateful for the partnership.
“I was so excited when I got the call from Black Bear Coffee saying it wanted to work with us,” Mitchell said. “Literacy issues are often overlooked by the public, so I hope we will make an impact by raising large-scale awareness.”
Not only does the Leprechaun Latte directly profit Bookworm Literacy Project, but each purchase also includes a small information sheet about the organization and a list of benefits of improving literacy rates.
The information will be available at all 56 Black Bear Coffee locations in the Northeast during March.
“Black Bear Coffee obviously changed a lot since its Beacon Hill days. It’s a huge company now,” Mitchell said. “But it’s so impressive to me that it still cares about our community. I’m truly grateful.”
For more information about the Leprechaun Latte, visit Black Bear Coffee’s website at
blackbearcoffee.com.
Black Bear Coffee was founded in 1973 in Beacon Hill, Massachusetts by John Peabody. With its cozy atmosphere and inventive sweet beverages, the first Black Bear location became a local favorite in the Boston area. In the 46 years since its establishment, Black Bear Coffee has expanded to over 8,000 locations in almost all 50 states.
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